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The first is the market potential of the business. The business is expected to double in the following two years, resulting in significant opportunity for an established fashion name to generate growth quickly. The industry is generally profitable, as production can be offshored more easily due to the nature of the product, being less susceptible to rapid changes in fashion.
Harrington is seeking growth opportunities specifically because its own sales and margins are beginning to shrink. With lackluster sales, Harrington began looking for other opportunities to infuse cash quickly into the business and attract new customers.
This dovetails into the third reason, which is that the activewear market has newly become attract to the Harrington target market. This has lent the segment an added aspirational component, which fits well with the business strategy of Harrington and is supported by the entry of other high-end clothing retailers into the activewear market as well.
Put together, these three reasons make a strong tactical and strategic case for Harrington entering the market. It addresses a number of key concerns.
There are a number of strengths that could help Harrington to move successful into the activewear market. The second strength that can help Harrington to enter the activewear market is that the company has established distribution channels.
Having stores already stocking Vigor will help the company get the products out to the market immediately. Distribution channels do not need to be developed for this new product.
The third strength that can help Harrington to enter this market is that it would target the activewear line to the same target market it already has.
The company already understands this market and knows how to reach it. This will help both the designers and the marketers to better reach this market.
There are some weaknesses, however, that could have a negative impact on the ability of Harrington to enter the activewear market. The company utilizes in-house designers.
While these designers understand their target market, they do not have experience in designing activewear. Indeed, the designers may resent having to produce activewear when they are accustomed to making a higher-end product.
The second weakness is that the company does not have the ability to produce activewear in-house. The company would need to rent additional capacity to produce an activewear line.
|Typical Experimental Designs||The first is the market potential of the business. The business is expected to double in the following two years, resulting in significant opportunity for an established fashion name to generate growth quickly.|
|What is Business Case Analysis? How Do I Write a Business Case?||Service that exceeds expectations Remember this statement.|
Lastly, while Harrington has established distribution channels, those channels may be entirely unfamiliar with activewear and have difficulty selling it. Activewear does present some significant opportunities, however. The most significant of these is the potential for added revenue.
Additionally, some of these new sales may come in the form of new customers.Airports are vital and monumental as per as the air transport is concerned. In the case of sustainable airport construction practices, the aim was to collect and provide resources to facilitate a quick and easy way to enable users to identify potential airport construction practices.
Accord. Survey/Case Study Research Method Essays on a combination of the survey research method and the case study research method is used to collect data.
In a topic study, a combination of the survey research method and the case study research method is used to collect data. It is important when using topic to clearly define these two research methods. Harrington Collection Case Essay Sample.
Although Harrington Collection is one of the biggest retailers of high-end women’s apparel market, sales and . Research, data collection and analysis are critical to effective advocacy efforts and resource mobilization, programme development, policy implementation and monitoring of interventions.
Qualitative data analysis is an iterative and reflexive process that begins as data are being collected rather than after data collection has ceased (Stake ). Next to . We the keen Essays staff, offer quality assistance to students by providing high quality term papers, essays, dissertations, research writing and thesis.
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