The Bottom Line Bottled water is not necessarily more pure or safer than tap water. Can you imagine paying times the price of anything else? Bottled water wastes resources and pollutes our earth and atmosphere at every stage of its production, distribution, and the disposal of used bottles. Bottled water can have no magical properties to cure disease, help you hydrate any better, give you more energy, balance your body's pH, or lose weight better or faster than tap or filtered water.
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Tell others about this book Lorem About The Fundamentals of Marketing This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples.
It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. Table of contents Introduction. How to get the most out of this book.
The business of marketing: Part One; Chapter questions and exercises. What is consumer behaviour? Part Two; Chapter questions and exercises. Product and brand development: Brands and branding; Managing and growing existing brands; Why are brands important?
Part three; Chapter questions and exercises. Basics of marketing finance; Profit - the bottom line; Pricing strategies; Case study: Exotic water; Smart plan: Part four; Chapter questions and exercises. What are distribution channels and how do they work? Part five; Chapter questions and exercises.
The basic theories; Rational verses emotional selling; The communications revolution; Developing marketing communications; The creative process; Pitching the concept; Assessing marketing communications; Measuring effectiveness; Case study: Red Bull; Smart plan: Part six; Chapter questions and exercises.ჱsunjolly Luxury 3D Diamond Case Rhinestone Bling Cover Crystal coque capa for iPhone X 8/8 Plus 7/ 6s/ 6 Plus 5S 5 SE 5C 4S 4 sunjolly Luxury 3D Diamond Case Rhinestone Bling Cover Crystal coque capa for iPhone X 8/8 Plus 7/ 6s/ 6 Plus 5S 5 SE 5C 4S 4.
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